Why Syniti Match?

• The Challenge of Contact Data Matching
• Why Syniti Data Matching technology succeeds where others fail
• Keys and Scores - an Introduction to matching
• Fuzzy Matching (and Grouping) in Action and The Importance of Scoring
• Proprietary Phonetic Algorithm
• Phonetic Matching Matters!
• Transliteration - Dealing with Global Unicode data
• The early history of 360Science Matching Logic
• Fact #1 - Customer Data is Never Perfect
• Fact #2 - There is no such thing as "Address Standardization"!
• Fact #3 - #DataGymnastics and #RegExHell Sucks
• Fact #4 - 'Conventional' Matching Algorithms - Here is what you need to know!
• Fact #5 - 'Conventional' MatchKeys and Matchcodes
• Fact #6 - 'Conventional' Matchkeys Lie